role of sender in communication process
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role of sender in communication process

role of sender in communication process

Encoding: How the message is to be communicated e.g. Channel: How the message is sent e.g. Sender is the source of the message or the person who originates the message. Transmission Model of Communication. Sender is the source of any communication and communication takes place based on him. Furthermore the sender is responsible for getting feedback describing the communication, not just did the receiver hear it, to be sure the communication was received. The end result of the communication process is the understanding of the message. Explanation of the communication process : The important role in communication is channel. The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). Marketing Communication – Process in Addition with Areas: The Consumer, The Business Environment and The Media . Why is this? Message: The information the sender wishes to communicate. Receiver: The person to whom the sender sends the message. This model focuses on the sender and message within a communication encounter. Sender's Credibility and Attractiveness Although the receiver is included in the model, this role is viewed as more … This model focuses on the sender and message within a communication encounter. Communication process as such must be considered a continuous and dynamic inter-action, both affecting and being affected by many variables. 1. A.C. Answer (1 of 2): The first and the important role of a sender in communication process is he should be able to pass the message properly. face to face or by email. Sender: The person who wants to communicate. Difficult to think of someone “trying to make common,” to communicate, if that person has nothing to share. During the process of encoding, sending and decoding, ‘noise’ occurs that can disrupt or cloud a message. Buddy Krizan defines a sender's key role in the communication process in "Business Communication" as including "(a) selecting the type of message, (b) analyzing the receiver, (c) using the you-viewpoint, (d) encouraging feedback, and (e) removing communication barriers." The sender should be clear enough about what he has to speak. Encoding : Encoding means the process of putting thought into symbolic form which can be understood by another person to whom the sender wants to communicate the idea. In communication process, there is a transmission of message from a sender to the receiver. Although the receiver is included in the model, this role is viewed as more … 1. In this exclusive model, Osgood considered a circular form of the communication process. The sender transfers the information using the following factors: Communication Skills (ability to read, write, speak, and listen) directly affect the communication process. In the most traditional sense, this may be static on a radio broadcast, or even extend to mishearing a conversation or misspelling an email. This model was the first to introduce the role of noise in the communication process. in our example, Unilever Bangladesh Ltd. is the sender. (1) Sender: The person who intends to convey the message with the intention of passing information and ideas to others is known as sender … The transmission model of communication describes communication as a linear, one-way process in which a sender intentionally transmits a message to a receiver (Ellis & McClintock, 1990). Yet, thinking of the sender as needing to have an idea in order to start the communication process is misleading since everything people do and everything people are communicates something to others. The Sender has an Idea. verbally or written. The receiver does not know what it is the sender is trying to communicate or if it was communicated accurately. The message is transmitted through media or certain channels. Transmission Model of Communication. The sender is ALWAYS responsible for the communication. Or the person to whom the sender wishes to communicate to whom the sender and message within a encounter... The person to whom the sender is trying to communicate or if it was communicated accurately as …. Inter-Action, both affecting and being affected by many variables … 1 what he has to speak be. Encoding, sending and decoding, ‘noise’ occurs that can disrupt or cloud a.! Was communicated accurately by many variables to communicate role of noise in the communication process, there is transmission! To speak is transmitted through Media or certain channels transmitted through Media or channels... In Addition with Areas: the person to whom the sender sends the message is to be communicated e.g be... What he has to speak and dynamic inter-action, both affecting and being affected by many.... 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